Mission Statement

“Our mission is to grow together with our customers, employees, shareholders, suppliers & our well-wishers & earn loyalty of housewives, chefs & all those involved in food preparation by developing & marketing Hing¬† that are world leaders in quality, cost & customer satisfaction. We wish to achieve this mission through the integration of people, technology & business systems.”

Value Statement

  • We want our organization structure & culture to promote employee involvement, open communication, teamwork & co-operation, & professionalism in every aspect of work.
  • We wish to spend most our management days listening to our customers, understanding their needs, appreciating their fears & participating in their dreams.
  • The treasure of consumer knowledge gathered in this relationship is our valuable ASSET which will help us to select products & services that enable our customers to win in their personal, social & professional life.
  • We will constantly pursue newer & better processes, products, services, & management practices.